Who Are All These Smarmy People On My Couch?

As soon as you send out your RFP, they start lining up like eligible bachelors on those campy dating game shows: the agency Pooh-Bahs, the boutique creatives and the interactive gurus. And, just like those game shows, you get the same old pitch:

smarmy-shot.jpgA commitment to mind-blowing strategy. [Yawn.] A history of innovative design. [Double yawn.] Long walks on the Web 2.0 beach. [Gag me.] Experience-driven media buys. [Definitely a playa.] Cost-savings for the client up the wazoo. [Too much cologne.]

But when it comes right down to it, isn't that what every ad agency, public relations firm and marketing consultant should be delivering anyway? Where's the passion? Isn't there any romance left in marketing anymore?

Meet ARXUM.

At ARXUM, we do all the things a good full-service agency is supposed to do - thoughtful strategy, well-negotiated media buys, killer creative, great video, superb print and cutting-edge web. So what makes ARXUM different from the other eligible agencies on the couch?

  • At ARXUM, branding strategy isn't like an order of French fries, some ala carte item you can pick off a menu of services. It's not even the main course. At ARXUM, we like to think of branding as the dinner table, because you can't have a tasty marketing strategy without it. That's why we automatically run all our clients through our brand camp. (Don't worry - it's nothing like band camp.)
  • A strong media and public relations strategy pervades everything we do at ARXUM. The global shift in media has given more power to the public, thanks to blogs, YouTube and wikis. Even when an intensive PR campaign doesn't make sense, we make sure that all our work is public-friendly, ready for a press release or blog post at the drop of the next hat.
  • We're passionate. About a lot of things - pinot noir, fine espresso, Monty Python and Nintendo Wii, for starters - but especially when it comes to our work. That's why ARXUM has a particularly strong portfolio in the travel, entertainment and healthcare industries. Of course, we have clients in other sectors, but with former (and current) journalists, travel writers, musicians and video game developers on staff, we find more romance with these niches. Call it good chemistry.